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Social Listening via Nike

    The brand that I selected was Nike. When it comes to Nike and social media, most people talk about Nike when they are posting things about shoes or about other athletes. In addition, when going through and reading some of the comments on both Instagram and TikTok, it seems as though people have a pretty positive attitude toward Nike. There were a couple posts here and there in which Nike received some hate comments, but overall people were positive in terms of commenting on posts. However, what interested me most about Nike was that they are an athletic brand, and I love sports. Nike does sports and they have great sports equipment and gear that I have used throughout my athletic career.      When trying to discover Nike’s value proposition, I stumbled upon a website called Cleverism which described Nike’s four primary value propositions as accessibility across the world and across many different types of footwear and apparel, strong innovation in at...
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Marketing in the News

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      Reese's Puffs Launches 'Lil Yachts' for Lil Yachty's Favorite Cereal https://adage.com/article/cmo-strategy/reeses-puffs-launches-lil-yachts-lil-yachtys-favorite-cereal/2327406 General Mills: Cereals      I chose this article because Reese's Puffs were my all time favorite cereal growing up and I always remember their commercials with the rapper as I can still remember the song from the commercial to this day. The main point of the article was that General Mills released a small remote controlled yacht for their Reese’s Puffs cereal. The second main point was that Reese’s Puffs also came out with limited edition cereal boxes that have rapper Lil Yachty’s name on. The third and final point of the article was that the remote control yachts did sell out within minutes, but only 20 were available to buy.      The value proposition of the company is that Lil Yachty eats their cereal, and you can become more like Lil Yatchty just by eating so...
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All About Paul Ossowski

 Hey Everyone! My name is Paul Ossowski and I have made 19 trips around the earth so far. I grew up in a small town called Veneta, Oregon since I was six years old, but I currently live in Eugene for the meantime. I was prompted to enroll in this course because I am not only super interested in marketing, but it is also a requirement for both my marketing and finance majors. As stated in the last sentence, the two majors I am currently pursuing is that of marketing and finance. I started out as an environmental engineer when first enrolling to OSU, but after my freshman year, I decided to pursue a business degree instead and have been completing business classes all of my sophomore year up to this point. I am most interested in learning how to create a piece of content that is appealing to a certain target market because I feel if you can create a piece of content that makes someone want to buy your product, you can sell anything. This also ties into what I am passionate about outs...
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